LinkedIn is the most underrated networking tool in the world. And this is not an exaggeration. Please let me explain.
- Your friends and family can’t help you with your career.
Yes, read that sentence again. Your friends and family cannot help you with your career. I mean if they can help you with your career, they must have done it already. That’s because you share the same resources with your friends and family.
In contrast, “weak links” have different resources that you need. These acquaintances can be found on LinkedIn, e.g. 2nd degree contacts on LinkedIn are great!
- Optimize your LinkedIn profile and maximize your opportunities.
LinkedIn’s algorithm allows people to look for certain keywords in order to find the right candidates. That means you have to do some Search Engine Optimization (SEO) for your LinkedIn profile – let an SEO keyword appear in your LinkedIn description for more than three times and see what happens!
Actively post content on LinkedIn and visit other users’ pages. In this way, you will maximize your opportunities on LinkedIn for a better online presence so that the right people (“weak links”) will discover you. Well, more exactly, you will meet them by design!